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Bolt Blog

Identity-Powered Commerce: Make Every Customer a Known Customer

author Bolt Team

Bolt Team

As we discussed in part 2, Shopper 2.0 has exceedingly high expectations for their online purchasing experiences. To date, it’s been extremely difficult for major brands to meet these expectations due to inherent technical and logistical problems. But identity-powered commerce overcomes these problems, fulfilling customers’ rigid expectations by exceeding merchants’ eCommerce requirements.

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Identity-Powered Commerce

What is Identity-Powered Commerce?

Identity-powered commerce introduces a shopper-centric approach to converting online shopping guest experiences into personalized, logged-in experiences—at scale.

The Core Pillars of Identity-Powered Commerce

Universal Shopper Profile

Identity-powered commerce starts with shopper recognition.

Identity-powered commerce creates an identity layer using proprietary Bolt SSO Commerce to create accounts that become a universal shopper profile. This profile provides consumers seamless access to their identity for any merchant on the network. Customers only need to create one account for one merchant and then opt-in to the network. In the background, the store account (new or existing) is linked with a network account. The process itself is as easy as going through a single guest checkout process.

From there, the entire network of brands, merchants, and affiliated members opens up. Each time the customer visits a new site, and with their consent, a new store account is autonomously created (or linked if it already exists). This universal shopper profile gives users a holistic experience across the brands they interact with.

Autonomous account creation means more store accounts created for you, plus access to an extensive network of logged-in shoppers to reach and upsell.

Customer Insights

Merchants will now instantly “recognize” more and more of their customers when they visit. Customers get a universal shopper profile across browsers and devices that streamline their checkout and post-purchase experience.

Merchant Insights

Analytics will unlock even more actionable insights as a greater portion of shoppers are unmasked, allowing merchants to associate shopping behavior with actual customers. Brands can better understand why customers come to their site and why they make a purchase—or leave empty-handed.

Transform Checkout with Identity-Powered Commerce

Identity-powered commerce will enable brands to resist the siren call of both marketplaces and guest checkout, and trump them instead by offering better customer experiences. Customers will embrace the unique combination of service, expertise, and personalization that brands offer in their product categories while enjoying the seamless convenience that the largest marketplaces provide.

To find out how you can implement identity-powered commerce, check out part 5, the final piece in the series.

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Want to know all the secrets to improving online shopping customer experiences?

Download our ebook: Transform Guest Checkout into a Member Experience with Identity-Powered Commerce

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