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Director, Digital Marketing

Your Role at Bolt

Bolt is the world’s first checkout experience platform. Our mission is to democratize commerce, which you can read about in our manifesto. We believe that every retailer will need ecommerce to power their business in the future, and to do that effectively they need Bolt.  

We’re looking for a Director of Digital Marketing to lead Bolt’s digital marketing strategy. Reporting to the VP Marketing, you’ll be responsible for the design and development of Bolt.com, success of our earned and owned digital marketing campaigns, management of the advertising budget, execution of partner marketing programs, development of email nurtures, and the design and development of content and all creative assets. As a leader in the marketing team, you will ensure goals are established, plans are created and execution across all of Bolt’s digital touchpoints are flawless. In this role you’ll manage a small team of digital marketers, our external design and development agencies, and work hand-in-hand with the product, product marketing, customer and partner marketing teams to ensure deadlines are met and goals are achieved. You’ll lead our Account Based Marketing approach and collaborate with the sales organization to ensure alignment on process, follow-up and messaging to prospects.
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Responsibilities

  • Develop and manage digital marketing campaigns and plans across all of Bolt’s digital channels in support of business objectives (e.g., awareness, engagement, lead generation, conversion and revenue)
  • Evolve owned digital channels (e.g., website, SEO, email, social) leveraging new technologies and strategies to drive engagement, interest and conversions
  • Leverage paid digital channels (e.g., ABM Triblio, SEM, social, display, retargeting) to precisely target key audiences to drive lead generation efforts
  • Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve followers and engagement
  • Develop personalization and optimization strategies for engaging and converting target accounts
  • Manage external agencies and internal teams to oversee the design and creation of all marketing and campaign assets such as ebooks, emails, blog posts, campaigns and events
  • Work closely with Marketing Operations to optimize our MRM, CRM capabilities and ensure lead routing rules, scoring and attribution evolve with the business
  • Work closely with the Sales organization to ensure lead flow, nurtures and follow-ups are aligned and optimized
  • Establish quarterly goals and OKRs and help lead cross functional teams to support these objectives
  • Develop an understanding and build a strategy for account segmentation and activation strategies across digital channels
  • Support Bolt’s other digital initiatives that fall outside of marketing as they are prioritized within the organization

Requirements

  • 10+ years of marketing experience in a managing multiple functional roles within Marketing such as web, operations, digital, creative, paid advertising
  • Advanced experience working with Google Analytics, Marketo, Salesforce, and Triblio (or similar ABM platform)
  • Experience with strategy, development and execution of GTM and product launch strategies 
  • Advanced understanding of marketing program management tools, processes, and reporting
  • Demonstrated success working cross-functionally with departments 
  • Strong analytical skills and experience using data to drive actionable insights and decision-making
  • Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
  • Strong verbal and written communication skills to effectively communicate complex program, processes, recommendations, and data to audiences across functions, teams, and organizational levels
  • Strategic thinker, with strong program and project management skills and attention to detail

Benefits

  • Comprehensive health coverage: Medical, dental and vision
  • Competitive Pay
  • Flexible PTO
  • Retirement plans
  • Cell phone + Wifi reimbursement
  • Wellness Stipend
  • Paid parental leave
  • Monthly team events

  • Bolt is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. If you have a disability or special need that requires accommodation, please let us know.