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The COVID-19 Ecommerce Verticals Impact Report

The COVID-19 Ecommerce Verticals Impact Report aggregates anonymized retailer data to provide up-to-date insights on COVID-19’s impact on online retail.

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BIGGEST GAINER - CATEGORY

Food & Beverage

132%

Week of 7/13/2020 vs Feb. Avg.

2ND BIGGEST GAINER - CATEGORY

Household & Leisure

128%

Week of 7/13/2020 vs Feb. Avg.

LEAST IMPACTED - CATEGORY

Clothing & Accessories

23.0%

Week of 7/13/2020 vs Feb. Avg.

BIGGEST GAINER - VERTICAL

Food

716%

Week of 7/13/2020 vs Feb. Avg.

LEAST IMPACTED - VERTICAL

Arts & Crafts

6.44%

Week of 7/13/2020 vs Feb. Avg.

GREATEST LOSER - VERTICAL

Hair Products

-56.9%

Week of 7/13/2020 vs Feb. Avg.

Industry Breakdown

Explore the impact of COVID-19 on each of the verticals below.

Clothing & Accessories

Household & Leisure

Commercial

Electronics

Food & Beverage

Personal Care & Beauty

Travel & Other

trends chart trends chart trends chart trends chart trends chart trends chart trends chart

Clothing & Accessories

The clothing and accessory industry appears to be hit the hardest by COVID-19 as consumers shift spending to items like office goods, homewares, and games.

Household & Leisure

With many companies transitioning to remote work, there’s been an uptick in furniture purchases as employees look to create temporary home offices and improve their in-home quality of life.

Commercial

Demand for safety equipment and products continues to outpace all other verticals in this industry. Interest in safety products appears to be correlated to major coronavirus announcements — including the Bay Area shelter-in-place ordinance on March 16th.

Electronics

The video game sales continue to see an impressive jump in sales as coronavirus-related restrictions roll into May, keeping millions of people at home and searching for new forms of entertainment.

Food & Beverage

The food and beverage online retail sector is booming. With shelter-in-place in many areas across the world, consumers are replacing their usual grocery runs with shopping for food online.

Personal Care & Beauty

Sales of hair products spiked in early March amidst the rollout of social distancing ordinances. Demand is starting to taper off as many states across the country begin to relax their policies.

Travel & Other

The automotive vertical is significantly impacted negatively. With the exception of the occasional grocery store trip, consumers are bunkering down and driving less.

*Disclaimer – This data is derived from a representative sample of Bolt’s network of retailers and may not represent nationwide averages. Please credit “Bolt.com” with any reuse of this content.

Impact on Fraud Rates by Vertical

The following data represents a 7-day moving average of fraud rates compared to the Feb. average benchmark (before COVID-19) to illustrate how COVID-19 is impacting the various ecommerce verticals.

Household & Electronics

Despite an increase in sales volume for the household and electronics vertical, the fraud rate has sharply declined over the COVID-19 period.

Office Products & Commercial

Fraud loss rates for the office products and commercial verticals have generally remained below their pre-COVID averages with a slight uptick in early April. 

Clothing & Accessories

Fraud loss rates for the clothing & accessories vertical continues to maintain a steady rate with a temporary spike in mid-March.

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