2021 Workshop Series: Modernizing Your Tech Stack

Learn how to build a framework for modernizing your tech stack and transforming your ecommerce business as shopping behaviors shift from brick and mortar to online consumption.
- Hosted by Authentic Brands Group, Bolt, and BORN Group

Overview

You've been invited Feb 03, 2021 10am-11:30am pst!

For the first time ever since Forever 21’s site launch of Bolt Checkout, Adam Kronengold Chief Digital Officer of Authentic Brands Group (ABG) will share their vision and framework for revitalizing Forever 21’s brand using modern ecommerce technologies.

ABG acquired Forever 21 with a vision of repositioning the brand for sustainable growth. As a formidable retail brand with incredible consumer reach, Forever 21’s potential was still largely untapped. ABG had a business objective of creating a seamless shopping experience for the new age of shoppers and sought technologies that could help it redefine its cross-brand shopping experience across all ABG brands while giving autonomy to its independent retail network.

Our three-part 90min workshop brings together a small group of executives from some of the top enterprise retailers to learn, connect, and strategize.

Attendance will give you an opportunity to participate in discussions on trends, key issues, critical business needs and requirements, challenges, trials and tribulations of designing scalable ecommerce systems to support the shift in buying behaviors as consumers move from store to online.

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Case Study Panel | 10-10:30am pst

Launching F21's Salesforce Commerce Cloud Site and Implementing Bolt

As the Chief Digital Officer who led a critical part of the digital transformation, Adam will take us through their business case, technology requirements, key considerations, risks and journey of their digital transformation, starting with Forever 21.

Please come with questions and share your own challenges and experiences. From this lively, interactive discussion, you’ll be able to walk away with key building blocks for a digital transformation framework, and understand the trials and tribulations of what it took for one of the world’s largest brands to redefine its shopping experience for the new age of consumers.

Speaker
Adam Kronengold
Chief Digital Officer, Authentic Brands Group

With a background in digital product and web applications, Adam Kronengold has led all aspects of ABG’s digital initiatives since he joined the company in 2011. Pioneering a digital-first approach to brand marketing, Adam was instrumental in developing strategy to grow ABG’s digital following to over 236M+ fans across the globe. Leveraging the scale and reach of ABG’s portfolio, Adam spearheads the development of proprietary technology systems. He focuses on emerging technology in the e-commerce and retail space to scale ABG’s operations while forming key partnerships in the digital sector.

AMA | 10:30-11:00am pst

Ask Our Experts Anything

Have specific questions to ask one of our panelists? Or maybe you're looking for clarification on Forever 21's digital transformation. Our panelists are happy to answer questions during the AMA portion of our workshop.

Moderator
Natasha Fishman
EVP Marketing, Authentic Brands Group

Natasha Fishman leads the strategic development of ABG’s corporate communications with an emphasis on media, public, and people relations, as well as the company’s strategic retail and go-to-market initiatives. Natasha is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth and profitability. With over two decades of experience in entertainment, brand management, marketing, digital and retail business development, Fishman is an insights and data-driven brand champion. Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group. Preceding her tenure at Iconix, Natasha was SVP of Brand and Digital Media at HIT Entertainment/Mattel and Director of Retail Development at Sesame Workshop and Scholastic.

Breakout Groups | 11-11:30am pst

Roundtable Discussions Led By Panelists

Join us for an interactive breakout discussion led by award-winning digital agency BORN Group. We'll focus on replatforming, consumer sentiments & shopping trends in 2021, and pitfalls to avoid when adopting an omnichannel ecommerce strategy.

Speaker
Adam Kronengold
Chief Digital Officer, Authentic Brands Group

With a background in digital product and web applications, Adam Kronengold has led all aspects of ABG’s digital initiatives since he joined the company in 2011. Pioneering a digital-first approach to brand marketing, Adam was instrumental in developing strategy to grow ABG’s digital following to over 236M+ fans across the globe. Leveraging the scale and reach of ABG’s portfolio, Adam spearheads the development of proprietary technology systems. He focuses on emerging technology in the e-commerce and retail space to scale ABG’s operations while forming key partnerships in the digital sector.

Speaker
Dustin Holmstrom
Head of Digital Architecture, BORN Group

Leveraging 20+ years of experience in enterprise delivery and leadership roles, Dustin serves as a trusted advisor to the client; providing value by solving critical business problems. His focus and expertise span cloud adoption, platform implementation and enterprise architecture. Dustin leads the digital transformation process as the quarterback to ensure proper alignment and management of internal and external relationships; resulting in highly profitable strategic engagements that are thoughtful and effective.

Speaker
Greg Greiner
Head of Product, Bolt

Greg has lead product at Bolt for the past 2 years focused on building Bolt's product management and product design functions. He has been partnering with Forever 21 and Authentic Brand Group to improve the shopper experience. Before Bolt, Greg worked at Uber for over four years where he led the Uber for Business product team. Greg helped build out the Uber for Business team from scratch into a business unit of over 100 people within Bolt.

Frequently Asked Questions

  • Q: What do you get by attending?

    Pre-event: $25 postmates to be used for breakfast/lunch during workshop
    Post-event: Digital Gift Bag ($150 gift card to Brooks Brother and $150 hyperice)

  • Q: Who should I contact if I have questions?

    Please reach out to Raana[at]bolt.com

  • Q: Do I need to prepare anything to participate?

    You will be sent a quick survey pre workshop to gather a little more information about your goals. It’s optional to fill out! Come ready to discuss, ask questions, and learn from F21s journey.

About

Ecommerce Masters is the premier virtual conference for ecommerce operators. Every other month we are bringing together a select group of Retail Executives for an invite-only collaborative workshop to learn, connect, and strategize on trends following a retailer's journey.

Bolt is on a mission to perfect the checkout experience for online retailers and make sure nothing gets in the way when shoppers decide to buy. Bolt's mobile-optimized checkout is coupled with a unique approach to fraud detection that approves more good orders. By converting more shoppers into customers, Bolt has become the proven choice of customer-obsessed retailers.