Retailers Give Back

Inspiring stories from retailers united in solidarity against COVID-19

See how retailers are contributing to the fight against COVID-19

New York City has been Milk’s home for 23 years. This city has given us everything, it’s our time to give back,”

Mazdack Rassi, co-founder of Milk Makeup
$106,264.31 for the NYC COVID-19 Emergency Relief Fund

Milk Makeup +


WuTang Clan

Milk Makeup +


WuTang Clan

Milk Makeup, in collaboration with the iconic Wu-Tang Clan, has raised $106,264.31 to support New Yorkers affected by the COVID-19 pandemic.

100% of proceeds from all milkmakeup.com purchases on April 10th were donated to the NYC COVID-19 Emergency Relief Fund, providing resources for health care workers and essential staff, local small businesses, displaced hourly workers, families, youth and vulnerable New Yorkers. On top of that, 1,155 limited-edition Wu-Tang x Milk Makeup Lip Colors were gifted to shoppers who spent $55 or more on milkmakeup.com during the one-day sale.

The NYC-born and-bred brand has also donated $250,000 worth of skincare products to NYC frontline responders across city hospitals.



Hyperice +


UnitedInMovement

Hyperice +


UnitedInMovement

Movement and fitness is like a common language. Everybody here - brands, influencers, athletes- wanted to do something to help those in need.”

- Matt O’Keefe, UiM

Hyperice announced a partnership with United In Movement (UiM) to support communities and workers on the front lines fighting the COVID-19 pandemic. 10% of proceeds from each Hyperice.com purchase will be donated to UiM, an online fitness challenge for participants of all skill levels, created to raise relief funds to support humanitarian efforts, businesses and gyms impacted by COVID-19.

$106,264.31 for the NYC COVID-19 Emergency Relief Fund

Samuel Hubbard

Samuel Hubbard

Samuel Hubbard is awarding individuals who are making a difference during this pandemic with the Hubbard Local Heroes award. Selected recipients will be featured on Samuel Hubbard’s Facebook, receive a free pair of shoes, and have their message of COVID-19 relief amplified.


DITA

DITA

DITA has been continuously impressed by the tireless dedication and bravery of doctors, nurses, and other healthcare professionals during this unprecedented public health crisis and started this program as a way to thank these first responders for their heroic service.”

- Jenn Bradley, Global VP of Product and Marketing, DITA

Luxury eyewear brand, DITA, will offer complimentary new optical frames to healthcare first responders who are on the front lines of the battle against COVID-19.

DITA will ship frames to healthcare professions at select hospitals in Los Angeles, New York City, Paris, Milan, and Tokyo at no cost to them. With many first responders wearing their existing prescription eyewear during long shifts, the brand hopes that these new frames will likely be a refreshing change.

Clothing & Apparel

Adidas has confirmed it is donating £2 for every item purchased over £20 from its online stores and mobile apps to the COVID-19 Solidarity Response Fund during the coronavirus pandemic.

American Eagle will work with the AEO Foundation to contribute more than $1 million to COVID-19 relief efforts. The brand aims to donate more than 1 million masks for public health workers and will also work to address food insecurity with America’s Food Fund.

The Ascena Foundation is donating over 500,000 face masks to New York City hospitals, the Red Cross, and other charitable partners.

Brooks Brothers, will convert its New York, North Carolina and Massachusetts factories into mask and gown manufacturing sites. The company hopes to produce 150,000 masks per day on an ongoing basis to help increase access to protective gear for health care workers.

The brand is using its global supply chain network to fast track the delivery of 100,000 surgical masks to the UK National Health Service. The company is also repurposing their trench coat factory to produce non-surgical gowns and masks for UK hospitals.

Canada Goose plans to leverage its eight manufacturing facilities across Canada to produce 60,000 L2 gowns a week.

Caleres has converted it's Allen Edmonds factory in Port Washington, Wisconsin, into a mask manufacturing plant. The company has donated N95 masks to first responders in New York and St. Louis and will continue to work hard to produce more.

CHANEL has committed $2 million to support urgent medical and health care needs in the US. The brand also plans to help address the needs of NYC’s 1.1. Million public school students.

Crocs is donating a free pair of shoes to healthcare workers at the frontlines.

Global lifestyle brand UGG and parent company Deckers Brand are launching their Better Together initiative to donate over one million dollars to the COVID-19 pandemic relief efforts. The brand also has partnerships with select hotels to provide accommodations for first responders and will also allocate funds to the NYC hospital system.

Eddie Bauer has shifted its typical production to make N95 and surgical masks. The company plans to donate these supplies to better serve the Seattle area and the state of Washington.

Everlane is donating all of the proceeds from their 100% Human Collection to Feeding America’s COVID-19 Response Fund.

Global licensed sports merchandiser Fanatics has suspended the production of its jerseys. The company is instead using the polyester mesh fabric to make masks and gowns for hospitals in Pennsylvania and nearby states.

In a partnership with music artist Cardi B, Fashion Nova Cares will donate $1,000 every hour until May 20th to help provide relief to community members facing financial hardship due to COVID-19.

Forever 21 is donating non-medical face masks to Family Promise to ensure vulnerable, low-income families continue to receive the support they need during the COVID-19 pandemic.

The Gap Foundation will be donating over $1 million to local, state, national and international non-profit organizations. The foundation will also deliver millions of PPE – specifically masks and protective gowns and goggles to California hospital networks.

Guess will donate over $1.3 million to provide essential and urgent resources for those in greatest need. The brand will donate 45,000 pieces of apparel, such as activewear and knitwear to Good360 to distribute to underserved communities.

Since March 22nd, H&M has allocated resources from its supply chain to the production of protective gear for healthcare workers around the world. The company will also donate over 70,000 pieces of H&M product (bedding, sheets, adult and children’s clothes) to organizations like Children’s Defense Fund, The Los Angeles LGBT Center, GLAM4GOOD, and the Nashville Rescue Mission.

Hudson's Bay Foundation announced it will donate $1million in response to the ongoing COVID-19 crisis. The Foundation will contribute $500,000 to Food Banks Canada and Kids Help Phone respectively.

In addition to donating 20% of their US sales to the American Red Cross, Hugo Boss is also dedicating it’s clothing production site to help manufacture face masks for public facilities.

Zara owner, Inditex Group announced that its factories and logistics teams will now produce surgical face masks for healthcare workers and coronavirus patients. The brand has already donated 10,000 protective face masks.

Sports apparel and merchandise retailer Fanatics (owned by Kynetic LLC, No. 14) plans to convert its Easton, Pennsylvania, facility that makes official MLB jerseys into facilities that produce masks and gowns for hospital workers, according to Fanatics founder Michael Rubin. It will use jersey fabric to produce the products.

LS&Co. has committed $3 million in COVID-19 Response to employees, community partners, and supply chain workers.

L.L Bean has allocated resources at its manufacturing facility to produce protective masks and clothing for medical professionals.

Lululemon is aiding Ambassador studio owners impacted financially, by helping with their basic operating costs to help these businesses keep their doors open during these challenging times.

VVMH, the owner of Louis Vuitton and Dior, has converted three of its perfume manufacturing facilities to make hand sanitizer instead. The product will be donated to French authorities and the largest hospital system in Europe.

M.Gemi is donating 10 percent of their proceeds from footwear sales to Direct Relief.

Michael Kors Holdings Ltd has given a total of $2 million to local hospitals including NYU Langone Health and New York-Presbyterian.

As part of their Shop For A Cause initiative, Moda will donate 15% of proceeds from full-price sales to support medical professionals, disadvantaged families, and designers in need of support.

The New Balance Foundation has committed $2 million in non-profit grants in response to COVID-19. Funds will be allocated to help support vulnerable communities and ensure that food banks have access to ample supplies.

Nike’s Leaders, the Nike Foundation and Nike have committed more than $17 million to COVID-19 response efforts around the world.

In addition to their financial contributions, the brand is also working closely with health professions at Oregon Health & Science University (OHSU) to manufacture full-face shields and powered, air-purifying respirator(PAPR) lenses to protect against the coronavirus.

Nordstrom is partnering with Kaas Tailored and Providence to create 100,000 masks and counting, and is expanding its efforts, partnering with Ascension, one of the largest hospital networks in the U.S., to make nearly 1 million medical masks between the two initiatives. Learn how to support the mission and donate here.

Prada Group is donating money and supplies to fight against COVID-19. The brand announced that they would be funding two new ICUs in three of Milan’s hospitals: Sacco, San Raffaele, and Vittore Buzzi.

PVH Foundation will pledge more than $2 million to support frontline medical workers, fight against food insecurity, aid community resilience.

In response to COVID-19, the Ralph Lauren Corporate Foundation, formerly known as the Polo Ralph Lauren Foundation, commited $10 million to help its teams, partners and communities impacted by the novel coronavirus pandemic. In addition, the Ralph Lauren Corporation is started production of 250,000 masks and 25,000 isolation gowns with its U.S. manufacturing partners.

Rothy's is working to source 100,000 non-medical masks for bulk donation. The brand will also pair their donation with a $20,000 contribution to Direct Relief.

Stitch Fix shifted production at its textile and sewing facility in Mohnton, Pennsylvania. The company is producing masks for a local medical facility in Reading and is communicating with hospitals, pharmacies, and other medical staff in the area.

Supreme will donate proceeds from its COVID-19 Relief Box Logo Tee collaboration with Takashi Murakami to support youth and families facing homelessness during the pandemic.

Talbots responded to healthcare professionals’ need for clean and comfortable clothing by shipping over 6,000 items (including yoga pants, tees, and socks) to female workers.

TOMS Shoes will donate one-third of its net profits to help those affected by the Covid-19 health crisis. The Toms Covid-19 Global Giving Fund supports organizations like WaterAid and International Medical Corps.

Under Armour has donated $1 million to Feeding America to aid hunger relief efforts as a result of current school closures.

UNIQLO is supplying 100,000 masks from their parent company Fast Retailing’s global donation to the municipal government of New Jersey to be distributed to high-priority medical facilities across the state.

The VF Foundation has pledged 1.5 million dollars to COVID-19 relief efforts. The company’s brands, which includes Eastpak, Timberland, and The North Face, have also initiated a two-for-one community match campaign.

Wolverine Worldwide has donated protective masks and footwear to support first responders and impacted communities.

Beauty & Cosmetics

Globally, a $2 million grant was awarded to Doctors Without Borders/Médecins Sans Frontières (MSF) to support their continued life-saving work around the world and response to coronavirus in under-resourced and highly impacted countries.

In New York City, where the company is headquartered, a grant was provided to support the establishment of The NYC COVID-19 Response & Impact Fund, administered by the New York Community Trust. The NYC COVID-19 Response & Impact Fund brings together multiple philanthropic partners in a joint effort to address the current coronavirus health crisis. The new fund, which has now raised more than $95 million, will provide critical support for New York City’s vital social services and cultural community organizations.

In China, over $800,000 was awarded to relief efforts. Funds will support the Red Cross Society of China, Shanghai Charity Foundation and Give2Asia. Additionally, $1.4 million worth of in-kind donations were provided to the China Women's Development Foundation to support front-line medical staff.

The company has pledged an additional $1.4 million to support local, front-line relief and response efforts to regions and countries around the world.

Harry’s will donate $1 million worth of shaving products to help healthcare professionals stay clean-shaven. Medical workers are recommended by the CDC to be clean-shaven so their protective equipment will fit properly.

Honest will distribute 3 million diapers, 30,000 packs of wipes, and 20,000 personal care products through family resource centers, homeless shelters, health clinics, and head start centers to families impacted by the spread of COVID-19.

THG announced a £10 million aid package to support vulnerable communities, key workers, and emergency services in Machester, the UK, and it’s international markets.

L’Oreal is taking a multi-facet approach to combating the COVID-19 pandemic. The company will donate $250,000 to Feeding America, produce alcohol-based hand sanitizer, and donate N95 respirator masks to local hospitals.

Household

In collaboration with The Technology Partnership (TTP), Dyson is developing a bed-mounted ventilator and plans to donate 5,000 units.

Dyson developed and is producing ventilators to help treat COVID-19 patients

Groupon is supporting the COVID-19 Response Fund, a national food- and fund-raising effort to assist people facing hunger and the food banks who help them. They are working with government leaders to ensure the emergency response includes strong support and flexibility for federal nutrition programs including the School Lunch Program

Home Depot is implementing new practices in response to COVID-19. The company is redirecting its shipment of N95 masks to hospitals and healthcare providers and will also donate millions of dollars in personal protective equipment (PPE).

Ikea’s U.S. business is donating more than $1.6 million in products and supplies to assist relief efforts and help people impacted by COVID-19.

Lowe’s announced a $25 million commitment to support the emerging needs of their customers and communities. This includes a $10 million donation in essential protective products to help keep medical professionals on the frontlines of this crisis healthy and safe.

Office Depot is providing free printing services to help small businesses during this challenging time. Businesses get access to free black-and-white copies, free faxing, and free scanning.

Overstock plans to match customer donations made through their site and will also donate cribs, bedding, and other items to help local children’s hospitals manage the intake of patients.

PetSmart charities committed up to $2 million in support of animal welfare across North America amid the coronavirus pandemic.

Wayfair is increasing pay for hourly employees in our fulfillment centers and home-delivery operations by $4 per hour for their hard work and dedication in these unprecedented times. This pay premium will be applied to hours worked through June 20, 2020.

The Whirlpool Corporation plans to provide food assistance, emergency housing, and utility assistance for essential workers and local families impacted by the pandemic.

Williams-Sonoma, Inc. will support No Kid Hungry, a national campaign to end childhood hunger in America. The company plans to solicit donations online and raise awareness for No Kid Hungry to help ensure that millions of kids get the meals they need during school closures.

Food & Beverage

Ahold Delhaize and local brands have deployed more than €170 million on COVID-19 care. The brand has donated approximately €20 million to local food banks, the Red Cross, feeding first responders, and medical facilities to further COVID-19 vaccine research.

Albertsons Companies announced a $50 million commitment to help ensure the communities it serves have access to the healthy food they need.

FreshDirect will donate meals to NY Common Pantry and will provide employee volunteers to assist with the delivery and packaging of fresh food to the pantry centers.

The grocery and drugstore chain has already donated $6 million to its Zero Hunger | Zero Waste Foundation charitable programs to aid both national and local hunger relief organizations.

Nakedwines.com is launching a $5 million fund to help support winemakers disrupted by COVID-19

Nestlé has comitted to donating $1 million to the American Red Cross COVID-19 Relief Efforts.

Thrive Market’s CEO Nick Green is donating the remainder of his 2020 salary to the Thrive Market COVID-19 Relief Fund to help deserving families get access groceries.

Weight Watchers has committed to providing local food banks with 10 million meals and 3 million pounds of fresh produce through it’s charitable platform WW Good.

Consumer Electronics

Apple is giving back by donating $15 million worldwide to help treat those who are sick and lessen the economic and community impact of the pandemic. The tech company is also announcing that they will be matching employee donations two-to-one to support COVID-19 response efforts.

Dell provided an initial donation of two million yuan ($284,000 USD) to fund badly-needed materials including surgical masks, protective clothing, and eye protectors for local hospitals, under the guidance of the Ministry of Civil Affairs and the assistance of China Youth Development Foundation and Hubei Youth Development Foundation. In an effort to enable the Hubei Center for Disease Control and Prevention (CDC) to respond to the epidemic situation more effectively, Dell is also delivering an in-kind IT infrastructure donation.

Fitbit is teaming up with The Scripps Research Institute and Stanford Medicine to research if wearables can help predict the onset of infectious diseases.

Google is allocating $800 million to COVID-19 aid. About $250 million in free ads will be donated to the World Health Organization to share information pertinent to stopping the spread of COVID-19 while another $340million in ads will be deployed to small businesses.

HP will mobilize their 3D printing team and HP’s Digital Manufacturing Partner Network to design and produce essential parts like ventilator values, breathing filters, face mask clasps, and door handle adaptors for medical responders.

The company is committed to supplying equipment and IT infrastructure to support communities and hospitals. $1.3 million in software and services have been donated to enable distance education in addition to $2.4 million in equipment to upgrade infrastructure at hospitals in Wuhan.

Logitech has launched a program to donate free webcams and headsets for K-12 teachers to help them transition to e-learning.

Microsoft Corporation will donate $1 million to Puget Sound’s COVID-19 response fund to protect public health and address the economic challenges related to the pandemic.

Other

Amazon has launched a series of initiatives to aid in COVID-19 research and relief efforts. In addition to launching the $20 million AWS Diagnostic Initiative to accelerate COVID-19 research, Amazon is also donating 8,200 laptops to Seattle Public Schools students who do not have access to a device at home.

The Bass Pro Cares Fund is made up of contributions from Bass Pro Shops associates alongside an annual company match. Brass Pro Shops associates who are experiencing hardship paying for basic living needs are eligible to apply.

Brownells will donate excess computing power to Folding@Home, a distributed computing project to help research a way to combat COVID-19.

The Clymb is selling t-shirts to aid coronavirus relief efforts. All proceeds from these sales will be donated to local food.

Essilor Group has donated close to 1 million protective equipment including facemasks, goggles and face shields to local hospitals and frontline workers in China, France, Italy, and many more countries.

Follett will provide free at-home learning content during the crisis. Follet is working with customers to ensure they can quickly and easily use the company’s wide range of eLearning solutions and access to content as more students shift to learning from home due to the COVID-19 outbreak.

Hallmark will donate 1 million cards to spread comfort, love, encouragement, and help individuals stay connected.

Lakeshore Learning is supporting educators by offering more than 1,000 free downloadable resources including worksheets, writing prompts, and crafts that they can distribute to their students.

The Lego Group in conjunction with the Lego Foundation have committed $50 million to address the needs of children and families impacted by the COVID-19 pandemic. Both organizations hope that the awards will help children continue to learn through play.

Mattel is providng children and parents a distraction during this time of uncertainty. The company created Mattel Playroom to give kids free activities and entertainment to keep them occupied.

The Multiplatform retailer is committing $10 million to support urgent needs in its communities worldwide. QRG will donate airtime to run COVID-19 PSAs from the non-profit ad council and also address rising hunger among seniors and children.

Scholastic has curated a free digital learning hub designed to support virtual learning plans and keep students academically active. Scholastic Learn At Home allows open access to daily learning journeys divided into four grade spans—Pre-K–K, Grades 1–2, Grades 3–5, and Grades 6–9+, covering ELA, STEM, Science, Social Studies, and Social-Emotional Learning.

Stamps.com will provide its online mailing and shipping software to all U.S. senior citizens (aged 65 and over) for free. The company hopes this will enable senior citizens all over the country to safely mail and ship letters from the safety of their homes.

Target is partnering with local and international organizations to aid in COVID-19 relief efforts. The company announced a $10 million coronavirus relief fund to empower nonprofits like Feeding America and UNICEF.

The Tiffany & Co. Foundation will donate $1 million to COVID-19 relief efforts globally -- $750,000 will go to the World Health Organization’s Solidarity Response Fund while the remainder will go to the NYC COVID-19 Response and Impact Fund.

The Tractor Supply Company Foundation has committed $2 million for charitable giving. The company plans to use these funds to offer financial assistance to its team members and to support rural areas affected by COVID-19.

Vitamin Shoppe is hosting virtual nutrition coaching sessions, daily home workouts, and live cooking demos to help keep their memebers and community healthy.

Walmart and the Walmart Foundation is committing $25 million to the global COVID-19 response effort. $5 million will go to support global efforts to help countries prevent, detect and manage the coronavirus; $10 million while be allocated towards supporting food banks and providing access to food for underserved communities; the last $10 million will be used to support local communities in the US and internationally.

Following the temporary closures of its theme parks and resorts, Disney donated more than 270 tons of excess food inventory to local food banks. Disney Parks, Experiences and Products has also donated more than 100,000 N95 masks to New York, California and Florida, as well as to AdventHealth Orlando.

Zenni Optical INC. has donated over 700,000 protective masks and other PPEs to hundreds of hospitals, medical proffesionals, and other first responders all over the country.

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