Thanks to recent privacy changes from Apple and Google dubbed “Cookie Apocalypse,” retargeting visitors via paid ads will become more challenging and expensive.

As most retailers will respond by upgrading their checkout to enable easier first-party data collection and tracking, they will come to the inevitable decision: to develop their own checkout solution or to go with a ready-made solution. Download this ebook to learn about:

How to adapt to a cookie-less future
The benefits and challenges of a custom-build vs. a fully managed third-party solution
How SSO Commerce™️ helps retailers continue to offer personalized experiences even without the benefit of tracking cookies