Planning a Multi-channel Retail Marketing Strategy for the 2020 Holidays

On top of the uncertainty caused by COVID-19 and consumers’ subsequent shifts in buying behavior, Amazon Prime Day’s suspected fall placement introduces another new factor to consumers’ changing holiday shopping habits. In a year where your digital marketing matters more than ever, our ecommerce experts will pinpoint the online strategies that are here to stay, top considerations to keep in mind as you build a plan for the unprecedented, and how to effectively leverage your 2019 data to forecast for the future despite all the anticipated changes.