The retail pie keeps getting bigger and bigger.
By 2024, ecommerce sales are expected to make up a quarter of all global retail. While desktop has historically been the preferred channel for ecommerce shoppers, mobile is now nipping at its heels (it’s expected to drive more than half the total volume.)
While it’s well known that mobile conversion rates tend to lag behind desktop, there’s a wave of new trends happening at the moment that are closing that gap between mobile research, browsing, shopping, and the all-important moment of conversion.
To help you capitalize on these trends, we’ve identified 6 of the hottest mobile commerce trends, gathered examples of top brands who have either led the charge or evolved with them, and curated a list of quick-action items so that you can get started.