3 Ways Headless Commerce Drives Conversions Across the Funnel

Headless isn’t just a buzzword anymore. It’s a full-fledged solution that helps future-proof an ecommerce stack, enabling retailers to easily and quickly deploy site experiments, and optimizations at scale. The headless approach opens the door to Progressive Web Apps (PWAs) which significantly improve load times—leading to increased page ranks and subsequently, more conversions.