Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel – ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel.
Many ecommerce retailers use a fraud management system to detect, prevent, and protect against fraud. What many don’t realize is that their rule-based system is turning away valid orders that could be approved with a more robust, integrated fraud and checkout system. Learn how to approve more orders with Bolt.