A Retailer's Guide to Winning the 2020 Holiday Season

Join us on August 11th, 2020 for a series of virtual conversations between seasoned retail leaders. Hear from industry-leading experts on how to best prepare your business for the 2020 holiday season.

Schedule of Events

Reserve your spot at one of our virtual conversations below to uncover proven strategies to keep your business operational this holiday season. We'll break down the importance of preparing your business early and give you actionable tips to be successful this upcoming Black Friday Cyber Monday Weekend.

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9:00 - 9:45am PT

How to Create a 2-Day Amazon-Like Shipping Experience for Your Shoppers

With experiences at the forefront of most shoppers' minds, online retailers must also focus on the post-purchase experience to convert and retain shoppers. Join ShipBob's CMO to learn why investing in your fulfillment process can give your business a competitive advantage.

Casey Armstrong
Chief Marketing Officer, ShipBob

Casey Armstrong is the Chief Marketing Officer at ShipBob where he oversees marketing and partnerships. ShipBob is an ecommerce 3PL that provides 2- and 3-day shipping for over 3,500 direct-to-consumer ecommerce brands from their network of 10 fulfillment centers across the United States, Canada, and Europe. Prior to joining ShipBob, he was the VP of Marketing at BigCommerce and SVP at Watchmaster.

Marc Fontanetta
Head of Operations, Bakblade

Marc Fontanetta is the Head of Operations for Bakblade, a men's grooming brand that sells back and body razors and accessories, who went from a successful Kickstarter project to an 8-figure brand.

10:00 - 10:30am PT

Performance Branding Can Save Your Holiday Strategy in the Wake of COVID-19

Last year’s holiday playbook is irrelevant. Performance branding principles can transform your customer experience to delight your customers, and add to your bottom line revenue while we all adjust to a new normal.

Joe Yakuel
Founder & CEO, WITHIN

Joe Yakuel is the Founder and CEO of WITHIN, the world's first Performance Branding company. WITHIN works with brands to collapse the funnel between performance and brand marketing to unify objectives, targets, and strategy. Some of WITHIN's partners include Nike, Anheuser-Busch, Facebook, Shake Shack, Spanx & Hugo Boss. Joe previously worked for The Vitamin Shoppe and Quidsi where he optimized more than $500 million in media. Joe graduated from Tulane University with a B.S. in Finance, then received his MBA from NYU Stern School of Business in Digital Marketing, Entrepreneurship & Innovation, and Business Analytics.

10:45 - 11:15 am PDT

Maximizing Profitability as a Retailer in the 2020 Holiday Season

Join digital marketing and data science company, Tadpull, to learn strategies to maximize your profitability this holiday season. Discover ways to optimize your customer acquisition costs while driving significant traffic to your online store.

Elliot Marcille
Vice President of Sales, Tadpull

Elliot Marcille is Tadpull’s Vice President of Sales, helping middle market companies leverage their e-commerce and ERP data to increase site traffic and boost conversation rates. Prior to Tadpull, Elliot held several positions in sales and marketing at Oracle+NetSuite for 5 years. Elliot earned an MBA at Northwestern University Kellogg School of Management and in his free time loves earning his turns hiking to snowboard in Montana’s backcountry.

Mary Makris
Digital Marketing Analyst, Tadpull

Mary Makris is a Digital Marketing Analyst at Tadpull, where she specializes in scaling eCommerce businesses using the power of data science and AI. With an MBA and MS in Business Analytics, Mary is focused on driving exceptional online performance and helping clients lower acquisition costs and predict their best customers.

Chris Davis
Client Success Manager, Tadpull

Chris manages customer success at Tadpull across clients using the Pond software and those utilizing Tadpull’s ecommerce services. Prior to Tadpull, Chris worked with a handful of venture-backed and privately funded startups in California’s Silicon Valley on the marketing and technology side after earning his BS in marketing from Montana State University. Now back in Bozeman, Montana, Chris is pursuing a monthly ski streak that currently sits at 45 consecutive months

11:30am -12:00pm PT

Optimizing Your Retail Tech Stack for the 2020 Holiday Season

No retailer can grow without technology touching almost every aspect of their business. But for many brands, the retail technology landscape can be an overwhelming mix of overlapping solutions and confusing jargon. Join Aaron Schwartz, Chief Business Officer at Returnly, for an insightful conversation around optimizing your retail tech stack.

Aaron Schwartz

Aaron Schwartz previously cofounded three companies including Passport Shipping (int'l shipping for eCommerce brands) and Modify Watches (an early DNVB which he sold to CustomInk). He's from Cleveland (!!), and lives in the Bay Area with his wife and two A++ daughters.

Rachel Liaw
CoFounder and CEO, Fuse Inventory

Rachel is a Stanford alumnus who, in a previous life, was a software developer that built a Chinese search engine and a street fashion app. She then scaled supply chain at Kiwi Crate, including forecasting, purchasing, inventory management, and fulfillment. She next co-founded Parasol Co, where she created the thinnest and softest diapers currently on the market. Fuse is the culmination of all of those experiences -- building the supply chain software of the future. Fuse is an inventory solution tackling the fragmented & legacy $11B inventory software space with a modern, predictive SaaS solution. We enable top brands like Glossier, Snowe, and Soludos to scale their supply chain by minimizing stockouts & overstock. Inventory planners love our product and use Fuse as their central source of truth for their inventory.

Vikas Bhambri
SVP Sales & Customer Experience, Kustomer

Vikas leads Kustomer’s Sales and CX departments, overseeing Sales, Business Development, Implementation, Customer Success, and Support. Over the last twenty years, Vikas has worked in a number of different roles and at market leaders like Oracle, LivePerson, and 8×8 in the CRM & Contact Center space in both North America and EMEA. Having worked with companies at all sizes and stages to leverage technology to enhance their people and processes to best acquire, grow, and retain their customers, Vikas builds teams that follow his ethos – that our responsibility is to deliver knowledge and value in every conversation that we have with our customers and partners. No brand sets out to deliver a poor customer experience but priorities, resources, budgets, and expertise often get in the way – our teams create the blueprint to minimize those obstacles.

Matt Crawford
GM of Shipping, BigCommerce

Matt Crawford is the GM of Shipping at BigCommerce. His team at BigCommerce is responsible for building and maintaining relationships with shipping partners that help merchants deliver a better post-purchase experience to shoppers. This includes returns, outbound shipping, cross-border, 3PLs, warranties, and other related categories. Prior to joining BigCommerce, Matt spent his career in the Operations practice at PwC in both the US and Australia.

Steve Almeida
Product, Bolt

Steve leads Financial Products at Bolt, driving product & strategy for Bolt Collect and Approve offerings. Previously, he was a Senior Product Manager at Adyen, where he led global on-boarding, crossborder money movement, and marketplace & platform product strategy and initiatives. He is experienced in both technology and financial services, having also led the global verification and on-boarding program at Stripe, as well as the sales analytics initiatives at Google for the commerce organization.

12:15 - 12:45pm PT

Planning a Multi-channel Retail Marketing Strategy for the 2020 Holidays

On top of the uncertainty caused by COVID-19 and consumers’ subsequent shifts in buying behavior, Amazon Prime Day’s suspected fall placement introduces another new factor to consumers’ changing holiday shopping habits. In a year where your digital marketing matters more than ever, our ecommerce experts will pinpoint the online strategies that are here to stay, top considerations to keep in mind as you build a plan for the unprecedented, and how to effectively leverage your 2019 data to forecast for the future despite all the anticipated changes.

Lindsey Schaefer
Digital Advisor, ROI Revolution

Lindsey Schafer has been at ROI Revolution for over six years and is currently a Digital Advisor. Her role focuses on creating a more cohesive digital marketing service experience for key clients across PPC, Amazon and social media advertising, as well as website optimization and product feed management. She helps clients to meet and exceed their core business objectives and growth goals with critical marketing strategies and initiatives.

Alicia Tobey
Paid Search Strategist, ROI Revolution

Alicia Tobey has been at ROI Revolution for over four years and is currently a Paid Search Strategist. She has extensive experience creating custom account strategies for clients based on KPIs as well as performing deeper analysis to uncover long term business trends and identify new opportunities for Enterprise-level accounts. Alicia is an expert in video advertising, statistical analysis, and identifying ways to improve the user experience with ads and branding.

1:00 - 2:00pm PT

How to Retain New Holiday Shoppers and Make Them Lifetime Customers

Speed and ease of checkout are essential for today's holiday shoppers. Learn tips, strategies, and methods to optimize your purchase experience, helping you drive repeat sales and increasing customer loyalty.

Emily Yeh
Product Manager, Bolt

Emily is a Senior Product Manager for Bolt Retain which enables online retailers to turn one-time shoppers into repeat customers. Emily has been with Bolt since it launched and is passionate about leveraging data, continuous research, and experimentation to deeply understand how to create exceptional shopper experiences that engage and convert.

Owen Landon
Enterprise Account Executive, Bolt

Owen is a Enterprise Account Executive at Bolt where he works with merchants to help optimize their checkout experience and lift their bottom of the funnel metrics. Before Bolt, Owen was the first member of the Go-To-Market team at Moltin, a headless eCommerce platform, where he was the Head of Business Development & Partnerships.

Frequently Asked Questions

  • Q: Will recordings of the sessions be available?

    Yes, each of the sessions will be recorded (unless otherwise specified). Links to the recordings will be provided to registered participants only.

  • Q: Is there a limit to how many sessions I can attend?

    No, there is no limit to how many sessions you may attend.

  • Q: Is there a cost to attend any of the sessions?

    No, the live sessions are free to attend.

  • Q: What if I’m interested in a sponsorship opportunity?

    Sponsorship opportunities are available upon request. Please contact karissa@bolt.com.

  • Q: Who can I reach out to for other questions?

    Your point of contact for all questions about the ThinkShop Series is our program manager, Raana Radfar: raana@bolt.com


The ThinkShop Series is a collection of webinars and virtual roundtables designed to highlight trending ecommerce topics. We bring together an assortment of ecommerce experts, retailers, technology partners, and agencies to educate, inspire and empower you with the latest ecommerce insights and strategies.

The Retail Coalition (by Bolt), is a community of ecommerce leaders who care deeply about the customer experience and have a desire to change the future of online retail. The network of TRC members comes together on an ongoing basis to discuss the emerging trends in the industry, the actions they’re taking to capitalize on the opportunities and their perspectives on the latest research insights.

Bolt is on a mission to perfect the checkout experience for online retailers and make sure nothing gets in the way when shoppers decide to buy. Bolt's mobile-optimized checkout is coupled with a unique approach to fraud detection that approves more good orders. By converting more shoppers into customers, Bolt has become the proven choice of customer-obsessed retailers.