BFCM Data Deep-Dive + Post-Holiday Tips

December 07, 2021

12:30 p.m. EST

The busiest shopping season of the year has come and gone. Join us and members of the Bolt, Salesforce and Ordergroove teams as we take a look at the 2021 Black Friday-Cyber Monday shopping data and share key analysis to elevate your 2022 ecommerce strategies.

The Details

Black Friday and Cyber Monday are right around the corner. Join us Dec. 7 at 12:30 p.m. EST/ 9:30 a.m. PST for the webinar, “BFCM Data Deep-Dive + Post-Holiday Tips,” where we’ll go over exclusive data and insights about the busiest shopping days of the year.  

The ThinkShop by Bolt team and guests from Salesforce and Ordergroove will offer analysis about BFCM sales, and how it compares to previous seasons. You’ll also get actionable information you can apply to your holiday plans.

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12:30 EST | MasterClass

BFCM Data Deep-Dive + Post-Holiday Tips

In this session, Caila, Ian and Kyle will dig into live, in-week reporting during the cyber holidays and share their custom analyses with us. They’ll speak to the hows and whys of the trends, what looked similar and different between last year and this year, as well as suggestions on what to do with this data for 2022.


Caila Schwartz

Senior Manager, Consumer Insights and Strategy, Retail & Consumer Goods, Salesforce

Caila is a Senior Manager of Consumer Insights & Strategy for Retail and Consumer Goods at Salesforce. Her background has centered on data analysis and storytelling, and her main focus at Salesforce is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. Her insights have found their way into publications like Forbes, Good Morning America, Women’s Wear Daily, and MarketWatch. She has been with Salesforce since 2014.

Kyle Beldoch

Senior Relationship Manager, Ordergroove

Kyle Beldoch is a Senior Relationship Manager at Ordergroove. He partners with large D2C merchants like Peet’s Coffee, 4Ocean, and Enfamil to develop eCommerce subscription strategies that drive recurring revenue and increase customer lifetime value. Prior to Ordergroove, key member of the Customer Success Team at Mailjet.

Ian Leslie

Senior Director, Retail Advocacy, Bolt

Ian is Bolt’s brand ambassador embodying Bolt’s culture, mission and values with a focus on social media and retail advocacy and merchant success while helping partners fulfill their sales and e-commerce goals. Ian is expert in building and leading integrated marketing campaigns across owned, earned and paid channels with a focus on social media and overall digital experience. He is obsessed with merchant success and helping partners fulfill their sales and e-commerce goals. With more than 10 years experience in lead-gen and demand-gen, Ian’s goal is to help brands connect with their audience in a way that optimizes the merchant’s ability to win a new customer and advocate.

Frequently Asked Questions

  • Q: Will a recording of the session be available?

    Yes, the session will be recorded. Links to the recordings will be provided to registered participants only.

  • Q: Is there a cost to attend the session?

    No, the live session is free to attend.

  • Q: Who can I reach out to for other questions?

    Your point of contact for all questions about the ThinkShop Series is our program manager, Aimee Moyer: aimee[at]


The ThinkShop Series is a collection of webinars and virtual roundtables designed to highlight trending ecommerce topics. We bring together an assortment of ecommerce experts, retailers, technology partners, and agencies to educate, inspire and empower you with the latest ecommerce insights and strategies.

Bolt is on a mission to perfect the checkout experience for online retailers and make sure nothing gets in the way when shoppers decide to buy. Bolt’s mobile-optimized checkout is coupled with a unique approach to fraud detection that approves more good orders. By converting more shoppers into customers, Bolt has become the proven choice of customer-obsessed retailers.

ThinkShop by Bolt does not constitute professional tax or financial advice. Contact your own tax or financial professional to discuss your situation.