ThinkShop | Retail Budget Season: Planning for 2022

How do you plan for ecomm demand right now? It's a tough question that has no clear answers. Given the high highs and low lows of ecommerce over the past 18 months, demand planning and forecasting are more difficult than ever. As we head into budget season for 2022, digital retailers will need to think outside the box, and equip themselves with new tools and tactics to grow the business.

Schedule of Events

In this talk, we'll discuss the collective challenges with driving growth in eComm channels while simultaneously planning for BFCM. We'll meet with DTC, traditional retail, and media brands to hear how they are planning for the 2022 budget season.

This moderated panel will dig into planning from a cross-functional point of view. We will dig into how larger corporate brands prioritize their own goals with other teams’, and how that may differ for a D2C brand from an internal perspective. We will also hear from the agency side of this, and how they manage wins and pitfalls in working with brands on their Q4 goals in an efficient and successful way.

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10:00am PT | MasterClass

Master Your 2022 Budget Planning

Panelists will dig into the importance of budget planning from a cross functional point of view, led by Phillip Jackson. From an enterprise level, Alex Greifeld will speak to how to plan for multiple brands. Ian Leslie and Ingrid Milman will discuss how marketers need to be in the room to help shape the context of budgets; how to tie in buying, shipping, distribution estimates, and how to bridge the gap across teams. And of course, everyone will dive into: how does digital play a role in all of this?

Alex Greifeld
Director of Marketing Tech & Capabilities, Tapestry

Alex Greifeld is the author of No Best Practices, a website and newsletter dedicated to helping marketers stand out and improve their performance by thinking like operators. She is also the Director of Marketing Tech & Capabilities at Tapestry, the holding company of Coach, Kate Spade, and Stuart Weitzman.
Alex has more than 10 years' experience in digital marketing and ecommerce. She has held a variety of roles in performance marketing, tech and operations at brands in the fashion and retail space. She started her career as a womenswear designer, focusing on mom jeans (really).

Ingrid Milman Cordy
Head of Digital & Ecommerce, Nuun Hydration

Ingrid is a digital native, equal parts creative and analytical in her approach. She brings over a decade of experience in e-commerce and digital marketing strategy, working on large-scale omnichannel projects for beauty and fashion brands like MAC Cosmetics, Clinique, John Varvatos, Sam Edelman, Ann Taylor/LOFT, and e.l.f. Beauty. After 6 years in e-commerce at The Estee Lauder Companies, she moved to the agency side and oversaw the relaunch of Pepsi’s global loyalty program, through a digital-first lens. She has since transitioned back to the brand side, leading talented teams at Ann Taylor/LOFT and e.l.f. Beauty to achieve triple-digit growth in revenue on both DTC and Amazon businesses. She joined Nuun Hydration in 2020 to head up their Digital Marketing and E-Commerce team, and helped lead them through their acquisition by Nestle Health Science in 2021.

Phillip Jackson
Chief Commerce Officer, Rightpoint

As Chief Commerce Officer at Rightpoint Commerce, Phillip acts as the lead of Commerce solutions, strategy, partnerships, and go-to-market. With over 15 years of experience creating unique online customer experiences, he has both built and managed ecommerce for some of the world’s most recognizable brands. Phillip is the organizer of the SoFla ecommerce Meetup and hosts the successful podcasts Future Commerce and Merchant to Merchant, with over 1 Million downloads.

Ian Leslie
Senior Director, Retail Advocacy, Bolt

Ian is Bolt's brand ambassador embodying Bolt's culture, mission and values with a focus on social media and retail advocacy and merchant success while helping partners fulfill their sales and e-commerce goals. Ian is expert in building and leading integrated marketing campaigns across owned, earned and paid channels with a focus on social media and overall digital experience. He is obsessed with merchant success and helping partners fulfill their sales and e-commerce goals. With more than 10 years experience in lead-gen and demand-gen, Ian's goal is to help brands connect with their audience in a way that optimizes the merchant's ability to win a new customer and advocate.

Frequently Asked Questions

  • Q: Will a recording of the session be available?

    Yes, the session will be recorded. Links to the recordings will be provided to registered participants only.

  • Q: Is there a cost to attend the session?

    No, the live session is free to attend.

  • Q: Who can I reach out to for other questions?

    Your point of contact for all questions about the ThinkShop Series is our program manager, Aimee Moyer: aimee[at]


The ThinkShop Series is a collection of webinars and virtual roundtables designed to highlight trending ecommerce topics. We bring together an assortment of ecommerce experts, retailers, technology partners, and agencies to educate, inspire and empower you with the latest ecommerce insights and strategies.

The Retail Coalition (by Bolt), is a community of ecommerce leaders who care deeply about the customer experience and have a desire to change the future of online retail. The network of TRC members comes together on an ongoing basis to discuss the emerging trends in the industry, the actions they’re taking to capitalize on the opportunities and their perspectives on the latest research insights.

Bolt is on a mission to perfect the checkout experience for online retailers and make sure nothing gets in the way when shoppers decide to buy. Bolt's mobile-optimized checkout is coupled with a unique approach to fraud detection that approves more good orders. By converting more shoppers into customers, Bolt has become the proven choice of customer-obsessed retailers.