CRAWL, WALK, RUN, FLY: HOW TO IMPROVE YOUR B2B ECOMMERCE SITE
Business-to-business (B2B) ecommerce sales in the U.S. is on pace to grow more than twice the size of online business-to-consumer (B2C) sales by the end of 2020 . Retailers who desire to keep their market share in this rapidly expanding universe need to adapt to new expectations around the online buying experience, and improve their sites accordingly.
ADOPT AN OMNICHANNEL STRATEGY
To maintain agility in this new omnichannel world, retailers should migrate from legacy ecommerce systems to new SaaS offerings
OPTIMIZE YOUR PRODUCT PAGES AND PRE-CHECKOUT FLOW
Maximize your add-to-cart rate and facilitate a good overall buyer experience
MAKE CHECKOUT A CUSTOMER-CENTRIC EXPERIENCE
Learn best practices to reduce fields and friction for higher checkout rates