Transcript of the ThinkShop sessions “How to Accelerate Sales Through Fast Shipping”, hosted by Megan Brabender, Account Executive at Deliverr.
Alright, let’s talk about how you can accelerate your sales through fast shipping.
So starting off, why do shipping times matter? Whether we like to admit it or not, Amazon has really conditioned buyers to expect fast and free delivery. It’s become the norm over the last five years since they started rolling out the Prime program. And those expectations really skyrocketed in 2020.
Today, 99% of customers are expecting it. They want it, they need it, and if they get to the end of the checkout process on your site and see that they have to pay maybe an additional $3.99 to get their item in 3 to 7 standard business days, they’re going to leave their cart and go to a competitor or Amazon to get it faster. Speed is very important to them, but they’re also already paying for the item so they don’t want to pay for shipping as well.
Free and fast shipping is a huge brand differentiator, but not every company has the partner or the internal resources to execute on fast shipping. That’s where competitors come in to steal those sales.
97% of consumers see fast shipping as a determining factor on whether or not they’re going to actually check out on your website. 46% of consumers are straight up expecting it. These stats are from 2019 and likely even higher now in 2021. If your shoppers can’t get that item fast and they can’t get it free, they’re going to go somewhere else, leave their cart abandoned on your site, and purchase from a competitor or Amazon.
So how do you develop a fulfillment strategy that appeals to your shoppers and also fits into your business processes? There are six different aspects to consider:
So the key takeaways to think about if you want to can accelerate your sales through fast shipping. Don’t let your company size deter you from evaluating the best fulfillment options. I’ve worked with merchants that are doing one order a month and merchants that are doing 1000 orders a day. This should be something that every single fulfillment company or every single merchant is looking at, because this is how you grow your sales. And ideally, look for a partner that can run trials to prove their solution meets your requirements in real life.
Ultimately, in the new world we are living in, post and during a pandemic, we are way more reliant on ecommerce shopping than ever before, and in order to be competitive in this environment, you need to set yourself apart and differentiate your brand. And the best way to do that is to give the buyers what they want: fast and free delivery.
Want to learn more? Watch the full webinar.
Megan Brabender, Account Executive, Deliverr
Megan has spent her career in the retail and ecommerce world selling SaaS and fulfillment technology solutions. First, she helped onboard new merchants onto marketplaces and transitioned to specifically focusing on Deliverr Fast Tag solutions for DTC websites and social sites such as Facebook and Instagram. Now, Megan builds referral pipelines and onboards Deliverr’s mid-market and highest volume merchants. She is excited to help ecommerce companies drive more revenue through fast shipping.
Large online marketplaces like Amazon have trained consumers to expect products delivered to their doorsteps within 1-2 days at no extra cost. As a result, millions of sellers on other marketplaces are falling behind, unable to cost-effectively deliver products to their customers within 1-2 days. Our mission is to enable any seller, regardless of size, to delight their customers with fast and cost-effective fulfillment.