The digital age is upon us, and brands are innovating their offerings to attract increasingly tech-savvy consumers. The conversation has shifted to reaching customers where they see your products – whether at a basketball game or on a billboard. Which is why we’re excited to announce the launch of Bolt Checkout Links, giving you the ability to create one-click links that take shoppers directly to a pre-populated checkout page, bypassing home and product pages.
Whether you want to reach shoppers via email or at events and trade shows using QR codes, Bolt Checkout Links empowers merchants to reach potential buyers and audiences at scale with easy-to-set-up links that increase conversion, and decrease your shopping cart abandonment rate.
Turn physical ads into points of conversion
More dollars are being spent on advertising than ever before, but companies are seeing their piece of the pie shrinking. The landscape is crowded, consisting of most advertising budgets spent on digital ads with the large social media platforms and search engine providers. So what can merchants do to stand out?
With the power of Bolt Checkout Links, awareness campaigns at events and ads like billboards or street kiosks now become new channels for conversion. Regardless of where you advertise, every campaign will be aimed at increasing your bottom line. Physical ads that targeted millions now become digital ads for revenue with specialized QR codes.
An intuitive shopping journey to increase sales
An essential step in creating a sustainable revenue model is to take your customers’ needs into account and put them first. Empowering shoppers to buy from the minute they see your brand puts the power in their hands. Retailers can use Checkout Links to redirect shoppers to a Bolt hosted PDP or take shoppers straight to their carts filled with all of the items yet to be purchased. Merchants can choose parameters based on their needs and context. Anticipating buyer needs helps create a seamless shopping journey with a one-click checkout process.
Ensure items are always available for purchase
Bolt Checkout Links delights in-person shoppers with the ability to order out-of-stock items with one-click and get the item delivered directly to their home. The shopper has the option to conveniently create an account to help you leverage the buyer-brand relationship and increase your life-time value (LTV) both online and in-person.
Convert through chat
Shoppers can easily request products through automated and customer service chats. As a buyer is engaging with your chat feature, Checkout Links will create a link that gives the shoppers exactly what they’re looking for in a pre-fillAdvertising as a way of monetizing content is often inefficient and inconvenient. The process requires enormous amounts of exposure to drive a single purchase. With Bolt Checkout Links, we’ve built an infrastructure that brings the store to where consumers already are. Shoppers can easily request products through automated and customer service chats. As a buyer is engaging with your chat feature, Checkout Links will create a link that gives the shoppers exactly what they’re looking for in a pre-filled cart. The shopper gets all the items they need without having to visit multiple pages. All of the items are available with one-click, increasing conversion and ensuring a frictionless shopping experience.
How Bolt Checkout Links Works
Checkout Links leverages Bolt’s integration with your ecommerce platform to enable you to reach shoppers on surfaces outside of your storefront and shorten purchase paths. These one-click links can be configured to take a shopper either directly to a checkout flow with pre-populated items, or to a Bolt product details page to select a specific variant like size or color. The success for your campaign can be measured across channels to provide granular visibility into performance and progress against KPIs.
If you are an existing CheckoutOS merchant, there is no additional charge to use checkout links. Reach out to your Customer Success Manager to discuss your use cases and requirements, as setup and configuration may differ accordingly.
If you are currently not a Bolt user, you can implement one of our existing products to use Checkout Links. Reach out to firstname.lastname@example.org and learn more about how Bolt Checkout Links can help your business grow.