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Improving the Shopping Experience for Mobile Users

Despite their ever-increasing reliance on mobile e-commerce, users continue to experience major usability roadblocks: 63% of test subjects from Baymard’s most recent large-scale usability study abandoned a product or site solely due to preventable usability issues. Join us, as we discuss the relationship between UX and customer retention as well as explore actionable mobile UX recommendations from our most comprehensive study to date.