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The future of beauty ecommerce: customer identity

Enhance the online shopping experience with AI and Beauty Tech tools.

In today’s digital era, our identity shapes almost every aspect of our lives. From unlocking our phones with face ID, to crafting our social media presence, to creating personalized hair care products that are uniquely us. And in the beauty and skincare industry, where identity and self-expression are at the center of it all, this could not be more true. According to eMarketer, beauty and cosmetics account for just 11.3% of all ecommerce sales compared to apparel and accessories with a substantial 40% share. This shows there’s still a huge growth opportunity for ecommerce. But by staying ahead of customers’ evolving needs and expectations, beauty and skincare brands can empower shoppers to buy more confidently by leaning into identity-driven technology and tools. This means offering highly tailored, more innovative buying experiences, both of which are great ways to fuel growth.&nbsp; So how can brands achieve this? It’s all about embracing the latest advancements in AI and beauty technology, prioritizing diversity and inclusion, and enabling hyper-personalization. With that, beauty brands can provide an exceptional ecommerce experience that resonates with each customer's values and needs. This in turn leads to more online sales, increased customer satisfaction, loyalty, and revenue. To uncover the preferences and behaviors of online shoppers in the beauty and skincare industry, Bolt partnered with YouGov and surveyed 1,000 individuals.