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<p>With customer-centric experiences at the forefront of ecommerce, retailers must find innovative ways to create an online experience that brings customers in. Learn how A/B testing will help you improve your customer experience, and uncover the best practices for configuring your own A/B testing program.</p><div class="raw-html-embed"><iframe src="//fast.wistia.net/embed/iframe/pcngvkj3qm?videoFoam=true" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="640" height="360"></iframe>
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