Improving Your Retail Site's Traffic Quality and Conversion Rates

Join us on May 27th, 2020 for a series of virtual conversations between seasoned retail leaders. Hear from industry-leading experts on how to increase traffic your retail site, and optimize its conversion rate.

Schedule of Events

Reserve your spot at one of our virtual conversations below to uncover the optimization best practices to drive a lift in your traffic and increase your conversion rate. Learn how to increase your reach with influencer marketing, deliver stellar on-site experiences, and drive higher conversion rates with APMs.

9:00 - 9:45 am PDT

Demystifying Influencer Marketing

Join us for an interactive session on influencer marketing. While interest in influencer marketing has risen, without a data-based strategy, most brands will overpay for campaigns, and underoptimize for results.

Geoffrey Woo
CEO and Co-founder, H.V.M.N. — Health via Modern Nutrition

Geoffrey Woo is co-founder and CEO of H.V.M.N. — Health via Modern Nutrition. H.V.M.N. popularized ketones as a new food group (beyond fats, proteins, and carbohydrates) and makes foods & supplements for metabolic performance and health. We work with many of the world's top performers and athletes. He hosts the H.V.M.N. Podcast, a top 50 bestselling iTunes Health & Fitness / Nutrition podcast with over 50K+ subscribers across YouTube, iTunes, Google Play, and Spotify.

Paul Benigeri
Cofounder and Managing Partner, EAG

Paul Benigeri is the cofounder and Managing Partner at EAG, a top digital marketing agency based in Los Angeles, California. Previously, Paul was part of the founding team at H.V.M.N. — Health via Modern Nutrition, and served as Vice President, Engineering and Growth. At H.V.M.N., Paul was in charge of the e-commerce business, from demand generation and marketing down to platform engineering and optimization. Some highlights include generating $XX million in revenues and building the H.V.M.N. Blog into one of the most trafficked health blogs in the ketogenic diet space.

10:00 - 10:45 am PDT

Improving the Quality of Your Retail Site's Traffic through SEM

It's now more important than ever for online retailers to make the most of their advertising budget and maximize ROAS. Join award-winning digital marketing agency Logical Position to learn how you can increase the qualify of traffic to your online store.

Ryan Garrow
Director of Partnerships and Client Solutions, Logical Position

Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position. Prior to LP, he was CEO of an agency specializing in ecommerce growth strategy and execution. Ryan and his wife currently have 5 businesses, 4 kids ages 2 – 7, and live on 8 acres in Sherwood, Oregon. When Ryan isn’t focused on ecommerce strategies, he can usually be found, mowing, fighting for property domination with the local gopher population or refining his Cornhole skills.

11:00 - 11:45 am PDT

Optimizing Your Retail Site's Experience with A/B Tests

With customer-centric experiences at the forefront of ecommerce, retailers must find innovative ways to create an online experience that brings customers in. Learn how A/B testing will help you improve your customer experience, and uncover the best practices for configuring your own A/B testing program.

Mike McNicholas
Co-founder of The Owls

Mike is a co-founders of The Owls which helps ecommerce brands build better customer experiences with data and experimentation. Michael has helped some of the world’s most admired companies become more data-driven, and experimentation-lead. He's led customer experience initiatives for clients like adidas, Away, and USAA. He has done experimentation work with so many shoes companies, he used to tell his mom he sold shoes on the internet.

Drew Longworth
Co-founder of The Owls

Drew is a co-founder of The Owls which helps ecommerce companies use data and experimentation to drive revenue and improve their digital products. Drew has been working on user experience problems for over a decade. He’s designed and executed experimentation programs for clients like Patagonia, Reebok, Uber, and Away.

Michael Vanderhoof
Managing Director at Charles Schwab

Michael has an 8 year background of digital product and enterprise level experience that focuses on building and managing successful experimentation programs in companies such as Toy R Us and Charles Schwab. He values experience-based design, the philosophy of iterative and rapid improvement, and engaging teams to solve customer problems. He’s passionate about smartly using data to inform decision making. His current focus is scaling an experimentation program to survive federation.

12:00 - 12:45 pm PDT

Using your Checkout Experience to Drive Conversion

In this session, you'll learn how a seamless buying experience can positively impact your checkout completion rate, and discover ways to deliver a higher-converting purchase experience to capture more revenue from your shoppers.

Ryan Breslow
Founder and CEO, Bolt

Ryan is the founder & CEO of Bolt, which is currently the fastest growing checkout-platform. By uniting the checkout experience, fraud detection and payment processing into one product, Ryan is focused helping online retailers stay competitive by leveling the ecommerce playing field. Ryan left Stanford’s Computer Science program in early 2014 to create Bolt and pursue his vision for the future of online payments. While at Stanford, Ryan cofounded the Stanford Bitcoin Group, dedicating research to the future of money and financial systems. Prior to Bolt, Ryan spent six years building e-commerce sites for businesses of all sizes — from small mom and pop shops to large corporations. It was during this time that Ryan experienced first-hand the shortcomings of the online commerce space, which inspired him to design a better alternative.

Shirley Zhou
Product Manager, Bolt

Shirley is a Sr. Product Manager at Bolt, which partners with established and growing retailers to convert, retain, and delight their customers. Previously, she worked at Uber building B2B products as part of the Uber for Business team, leading growth and retention efforts.

1:00 - 1:45 pm PDT

Converting Shoppers with Alternative Payment Methods

Personalized shopping experiences continue to be a driving factor for conversions. Hear from Paul Paradis, Chief Revenue Officer at Sezzle, on how you can increase the purchase completion rate by offering a range of payment methods on your ecommerce store.

Paul Paradis
Chief Revenue Officer, Sezzle

Paul is Cofounder and Chief Revenue Officer at Sezzle, a company focused on financially empowering young consumers. Paul is a seasoned sales and marketing professional with over 10 years of experience in the fintech, management consulting, medical device, entertainment industries. Paul has a BA in Political Science from Davidson College and an MBA from the University of Minnesota’s Carlson School of Management.

Justin Sucher
Director of Marketing, Yardbird

Justin is a Michigan native who has led marketing and e-commerce efforts for numerous consumer brands including Yardbird, a direct-to-consumer outdoor furniture company based in Minneapolis.

Frequently Asked Questions

  • Q: Will recordings of the sessions be available?

    Yes, each of the sessions will be recorded (unless otherwise specified). Links to the recordings will be provided to registered participants only.

  • Q: Is there a limit to how many sessions I can attend?

    No, there is no limit to how many sessions you may attend.

  • Q: Is there a cost to attend any of the sessions?

    No, the live sessions are free to attend.

  • Q: What if I’m interested in a sponsorship opportunity?

    Sponsorship opportunities are available upon request. Please contact

  • Q: Who can I reach out to for other questions?

    Your point of contact for all questions about the ThinkShop Series is our program manager, Raana Radfar:


The ThinkShop Series is a collection of webinars and virtual roundtables designed to highlight pressing topics. We bring together an assortment of ecommerce experts, retailers, technology partners, and agencies to educate, inspire and empower you with the latest ecommerce insights and strategies.

The Retail Coalition (by Bolt), is a community of ecommerce leaders who care deeply about the customer experience and have a desire to change the future of online retail. The network of TRC members comes together on an ongoing basis to discuss the emerging trends in the industry, the actions they’re taking to capitalize on the opportunities and their perspectives on the latest research insights.

Bolt is on a mission to perfect the checkout experience for online retailers and make sure nothing gets in the way when shoppers decide to buy. Bolt's mobile-optimized checkout is coupled with a unique approach to fraud detection that approves more good orders. By converting more shoppers into customers, Bolt has become the proven choice of customer-obsessed retailers.