Retail Budget Season: Planning for 2022
In this talk, we'll discuss the collective challenges with driving growth in ecommce channels while simultaneously planning for BFCM. We'll meet with DTC, traditional retail, and media brands to hear how they are planning for the 2022 budget season.
This moderated panel will dig into planning from a cross-functional point of view. We will dig into how larger corporate brands prioritize their own goals with other teams’, and how that may differ for a D2C brand from an internal perspective. We will also hear from the agency side of this, and how they manage wins and pitfalls in working with brands on their Q4 goals in an efficient and successful way.