About 40% of internet users won’t ever purchase from localized sites, according to CSA Research, and they prefer that ecommerce sites present information about products, shipping, and taxes in their native language, along with prices in their local currency.
Consuming relevant messaging, shopping, and paying in their native language builds shopper trust and strengthens brand loyalty. To support this, shoppers on Benefit Cosmetics’ U.S., U.K., French, and German ecommerce sites are able to check out in one click in the language, currency, and payment methods they’re most familiar with.
Shoppers on Benefit Cosmetics’ U.S., U.K., French, and German ecommerce sites will experience a localized Bolt one-click checkout flow, based on their browser language preferences, IP location to show relevant shipping and tax options, and currency localizations. In addition to translating website, email, and SMS messages into these languages, Bolt’s platform now localizes all address fields for shoppers globally, so they can quickly and easily create a single customer identity that lets them check out with one click on any ecommerce site in Bolt’s network worldwide.
Shoppers on Benefit Cosmetics’ U.K., French, and German sites will be able to pay with top APMs in Europe, such as PayPal and Klarna, with additional APMs supported in the future.
Bolt complies with General Data Protection Regulation (GDPR) in Europe, and Payment Card Industry Data Security Standards (PCI DSS), California Consumer Privacy Act (CCPA), and Americans with Disabilities Act (ADA) in the US, which helps keep Bolt a safe, secure, and trusted network.
To support merchants operating in Europe and looking to provide a localized ecommerce experience that improves conversion and trust, Bolt has made its Bolt One Click checkout functionality fully GDPR-compliant and garnered 3D Secure authentication for PSD2 compliance to support European payments. Learn more about how Bolt meets top ecommerce compliance requirements in the Bolt Compliance eBook.
You can see the video below to see how Bolt automatically localizes the checkout flow for a shopper in Germany.
For future purchases on Benefit and across the Bolt network, this shopper would only have to put in their email, input a one-time password they receive via mobile, and then they can easily check out with a single click.