Research: Abandoned Carts Are An Even Bigger Problem Than You Thought

<p>New research from Coresight Research suggests that the online shopping cart abandonment rate is 75.7%, which is higher than previously thought. This research makes it clear that retailers need to focus on conversion, now more than ever, or risk losing precious revenue.&nbsp;&nbsp;</p><p><a href="https://www.bolt.com/landing/report-coresight-research-tackling-online-cart-abandonment"><strong>Download the new Coresight Research report now.</strong></a></p><h2>Abandoned cart statistics&nbsp;</h2><p><img src="https://res.cloudinary.com/dugcmkito/image/upload/v1671656195/Screen_Shot_2022_09_27_at_8_53_46_AM_7a8839dfea.png" alt="Screen Shot 2022-09-27 at 8.53.46 AM.png" srcset="https://res.cloudinary.com/dugcmkito/image/upload/v1671656195/thumbnail_Screen_Shot_2022_09_27_at_8_53_46_AM_7a8839dfea.png 245w,https://res.cloudinary.com/dugcmkito/image/upload/v1671656196/small_Screen_Shot_2022_09_27_at_8_53_46_AM_7a8839dfea.png 500w,https://res.cloudinary.com/dugcmkito/image/upload/v1671656196/medium_Screen_Shot_2022_09_27_at_8_53_46_AM_7a8839dfea.png 750w," sizes="100vw"></p><p>The research showed that the type of device shoppers are using is related to their abandonment rate:&nbsp;</p><ul><li>Mobile shoppers abandon at an 83.9% rate</li><li>Tablet shoppers abandon at an 80.5% rate</li><li>Desktop shoppers abandon at a 73.2% rate.&nbsp;</li></ul><p>Some of the reasons for this are:&nbsp;</p><ul><li>Mobile shoppers may be doing more “window shopping” as a leisure activity and have a lower intent to purchase&nbsp;</li><li>Many retailers have optimized their checkout for desktop, leading to a poor experience on mobile that turns away shoppers&nbsp;</li><li>Coresight suggests that shoppers could be using multiple devices for shopping: browsing on mobile and using their desktop when they’re ready to buy.</li></ul><p>Mobile shopping is taking an increasing role in ecommerce, so this mobile abandonment rate presents a major problem. Thankfully, solutions like <a href="https://www.bolt.com/">Bolt</a> are built to deliver a seamless checkout experience across any device your shoppers are using</p><h2>Why customers abandon their online shopping carts</h2><p><img src="https://res.cloudinary.com/dugcmkito/image/upload/v1671656195/Screen_Shot_2022_09_27_at_9_06_11_AM_e5e90398d4.png" alt="Screen Shot 2022-09-27 at 9.06.11 AM.png" srcset="https://res.cloudinary.com/dugcmkito/image/upload/v1671656195/thumbnail_Screen_Shot_2022_09_27_at_9_06_11_AM_e5e90398d4.png 245w,https://res.cloudinary.com/dugcmkito/image/upload/v1671656196/small_Screen_Shot_2022_09_27_at_9_06_11_AM_e5e90398d4.png 500w,https://res.cloudinary.com/dugcmkito/image/upload/v1671656196/medium_Screen_Shot_2022_09_27_at_9_06_11_AM_e5e90398d4.png 750w," sizes="100vw"></p><p>The report also dug into the top factors for why retailers believe shoppers are abandoning their carts. The top reasons were:<br>&nbsp;</p><ul><li>The “sticker shock” of seeing the final price with extra costs like shipping fees and taxes&nbsp;</li><li>A complicated checkout process that’s off-putting to many shoppers</li><li>The friction of requiring shoppers to create a store account before checkout&nbsp;</li><li>The lack of alternative payment methods&nbsp;</li><li>The lack of shipping and return options&nbsp;&nbsp;</li><li>The lack of trust in fraud protection</li></ul><p>This also aligns with what shoppers said—shoppers said high costs and a complicated checkout were two of the top three reasons for cart abandonment.&nbsp;&nbsp;&nbsp;</p><h2>How you can stop shoppers from abandoning their carts&nbsp;</h2><p>The best way to stop abandoned carts is to offer a seamless checkout experience. That’s where solutions like <a href="https://www.bolt.com/">Bolt</a> can help. With Bolt, your brand can offer a secure, one-click checkout that your shoppers will love. This will help you reduce your abandoned cart rate and boost overall revenue.&nbsp;</p><p>Try Bolt today to battle your <a href="https://www.bolt.com/contact-sales">abandoned carts</a>.&nbsp;&nbsp;&nbsp;</p><p><a href="https://www.bolt.com/landing/report-coresight-research-tackling-online-cart-abandonment"><strong>Download the new Coresight Research report now.</strong></a></p>