Shoppers that trust the brands they shop with lead to higher conversion rates for retailers and this trust leads to long-term brand loyalty. This is why we’re excited to announce the launch of our store highlights feature for Bolt’s CheckoutOS. The store highlights features that empower merchants with the flexibility to showcase their policies and shopper benefits in the side cart (desktop) or cart summary (mobile) sections of the checkout journey.
We built this because shoppers have also come to expect more transparency in their ecommerce stores. Information that helps buyers make an informed shopping decision strengthens a brand.
In fact, 86% of consumers say authenticity is important when deciding the brands they buy. Trusted symbols, product information and testimonials help shoppers develop a strong sense of a brand’s identity.
By improving the checkout process with headless commerce, merchants remove many of the friction points that In addition to the benefits that existing Bolt merchants see such as 47% higher rates of completion on Bolt checkout versus guest checkout, this new feature offers the transparency that shoppers come to expect from their favorite brands. By offering information like refund or shipping policies, merchants can help shoppers make a seamless decision and move forward with their order quickly.
How Store highlights benefits merchants like you
How the store highlight feature works:
- Each highlight consists of a headline, a short description and an icon.
- A merchant can easily choose to add up to four highlights total and set and edit the highlights via the Bolt merchant dashboard.
- The highlight description will also support hyperlinks which will open in a new tab by default.
- Option to preview the side cart section with the highlights
- Highlights can be edited or hidden at any time. No additional engineering resources are needed to make the updates.
With brand transparency now more important than ever as 95% of shopping is expected to be facilitated by e-commerce by 2040, shoppers are more likely to convert with merchants that disclose their policies up front. Bolt merchants now have the flexibility to provide critical information during the checkout process and communicate directly with customers to ease the shopping journey by strengthening trust with their target shoppers.
Providing transparent information early on can also lessen a merchant’s burden of addressing additional customer service inquiries about shipping costs and return policies after a purchase is made. For more information about the store highlights features, check out the Bolt merchant dashboard.