How to Properly Set Up Google Analytics for Ecommerce Success
Understanding how well a physical brick and mortar store is performing is a straightforward process. You can hire a third-party to uncover shopping habits, report on the checkout experience for your store or analyze PoS (point of sale) data to better understand business metrics like profit margins and total sales volume.
For online retailers, grabbing similar insights isn’t as easy. Without physical shoppers to observe, ecommerce stores have to identify patterns from the digital...