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<p>Wondering if you have time to optimize the checkout experience on your website ahead of the Black Friday-Cyber Monday shopping season?</p><p>Bolt Sr. Director of Retail Advocacy Ian Leslie spoke at the <a href="https://www.blackfridaysummit.com/">Black Friday Summit</a> and offered some wins you can achieve with just a few weeks left before the busiest shopping season of the year.</p><p>Ian's tips include:</p><ul><li>Allowing many payment options</li><li>Limit distractions</li><li>Display trust signals and badges</li><li>Enable tools for conversation commerce<ul><li>Do you have access to <a href="https://help.bolt.com/merchants/guides/best-practices/back-office-phone-orders/">back office checkout links</a> that you can share across chat, social DMs, etc., while being 100 percent PCI compliant?</li></ul></li><li>Make sure you have ways to analyze your website and conversion data.</li></ul><p>Watch Ian's full presentation here:</p><div class="raw-html-embed"><iframe width="560" height="315" src="https://www.youtube.com/embed/Ru8UdNDHM5Q" title="YouTube video player" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p>&nbsp;</p>

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