[INFOGRAPHIC] 8 Steps to Optimize Site Performance

February 28, 2020

The Bolt Team

Shopping cart sitting outside an ecommerce shopping experience

You have your business idea ready, you’ve designed your website, and you’re ready to sell online. It’s important to understand that there are no second chances when it comes to user experience. Your website speed makes the first impression on your customer.  Low website speed is one of the most frustrating things that will turn people away from your store.

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In the following guide, we’ll go over the technical details with easy-to-follow instructions that you can start implementing right away!

8 Steps to Optimize

Step 1: Cache your pages

When someone visits your website, store the elements on the page in a cache (or temporary storage). This ensures that the next time the user visits the site, the browser can load the page without having to send another HTTP request to the server.

Step 2: Apply AJAX

AJAX (Asynchronous Javascript and XML) is a technique for web applications to send and receive data from the server asynchronously, without impacting the other content or reloading the page. This makes content-heavy pages like blog pages and gallery pages load much faster. As visitors navigate from page to page, only the unique page contents reload. The header and footer stay the same, saving the time it would take for those areas to reload.

Step 3: Trim Javascript Parsing

Parsing means analyzing and converting a program into an internal format that a runtime environment can actually run. Parsing can continue when a CSS file is encountered, but <script> tags—particularly those without an async, blocks rendering and pauses parsing of HTML. Reduce your page load time by deferring the parsing of redundant <script> tags. 

Step 4: Reduce The Number of Redirects

Redirects trigger additional HTTP request-response cycles and add time latency. It’s important to minimize the number of redirects – especially for resources needed for loading your homepage. Reduce the number of redirects to the bare minimum, never use a double-redirect, and remove any redirects that contain this attribute: http-equiv=”refresh”.

Step 5: Apply CSS3 and HTML5

HTML5 introduces a bunch of new elements that will make your pages more semantic. This will make it a lot easier for search engines to navigate your pages, and improve the web experience for everyone.

CSS3 adds loads of new features, including new selectors, pseudo-classes and properties. Using these new features makes it a lot easier to set up your layout.

Step 6: Compress Product Images

Compression is a method of reducing the size of an image with limited reduction in quality. Compression helps in decreasing the load times of your product pages and for lowering the overall amount of data served to the customer. Using less storage space and bandwidth will also save you money on your web hosting plan.

Step 7: Adopt a Content Delivery Network (CDN)

A CDN enables a quick transfer of online assets needed for loading Internet content including HTML pages, Javascript files, stylesheets, images, and videos. CDNs ensure faster load times for shoppers by determining their geographic location and delivering content using the closest server in the network.

Step 8: Minify Style Sheets & Javascript

Remove all redundant characters (including code comments, formatting, and longer-than needed function and variable names) from your source code. Minifying removes data without affecting how the resource is processed by the browser.

Use these 8 steps to help you optimize your website and ensure you are providing the best user experience to increase conversions. 

ThinkShop by Bolt does not constitute professional tax or financial advice. Contact your own tax or financial professional to discuss your situation.