32 Cart Abandonment Statistics to Know for 2022
April 4, 2022
The Bolt Team
To improve shopping cart abandonment, you need to know how other stores like yours perform. Only then can you see where customers leave, why they go, and how to recapture those lost sales.
We’ve compiled a list of 32 must-know cart abandonment statistics for 2022. Some will shock you, and some will amaze you. Either way, we hope the stats spur you to view the checkout process through your shoppers’ eyes and find ways to improve it.
- What is cart abandonment?
- 32 cart abandonment statistics
- How can you use these statistics to improve your business?
- What does this mean for your online store?
What is cart abandonment?
Shopping cart abandonment is when customers leave their checkout after adding an item to their shopping cart. A high cart abandonment rate suggests customers are unhappy with your checkout process or experience. And because of that, it’s essential to track this metric.
That said, customers abandon their carts for various reasons. We’ll dive into the statistics below. But first, check out the top 10 reasons for cart abandonment, according to Baymard Institute.
32 cart abandonment statistics
Here are the statistics you need to know to improve your cart abandonment rate.
- Cart abandonment differs by device. Smaller devices have a higher cart abandonment rate. Desktop users abandon carts at 73.07%, tablet users at 80.74%, and mobile users at 85.65%. (source)
- Free shipping is the most significant incentive to complete an order. 48% of users report they’re more likely to complete a purchase if the merchant offers free shipping. (source)
- Nearly one-quarter of online shoppers (24%) abandon their carts if guest checkout isn’t an option and they’re forced to create an account before completing their order. (source)
- The average checkout page contains nearly 23.48 form elements. One in six shoppers gives up because the process is too long and complicated. (source)
- The ideal checkout flow has 12 form elements: seven form fields, two checkboxes, two drop-downs, and one radio button. (source)
- An improved checkout process—like the one-click checkout from Bolt—can lead to a 35.26% increase in conversion rates. With the combined total of all ecommerce sales in the U.S. and E.U. of $738 billion, this translates to an additional $260 billion of lost revenue that is recoverable. (source)
- 53% percent of customers will leave your site if your pages take longer than three seconds to load. (source)
- And 80% of those customers who left your site due to slow loading speeds will never return. (source)
- 55% percent of shoppers will abandon their cart if they have to re-enter their information again. (source)
- Fully 90% of users check out using coupon codes. (source)
- And 75% of users expect you to offer coupons. (source)
- If a coupon code doesn’t work, 46% of users will abandon their carts. Are your coupon codes up to date? (source)
- Regional shoppers have different online shopping habits. For example, 86.15% of Spanish-speaking shoppers abandon their carts during the checkout process. That’s compared to 65.49% of shoppers in the Netherlands. Regardless of where they’re from, customers love a one-click checkout process. (source)
- Website window-shoppers are more prevalent in specific product categories. Women’s knitwear, lingerie, and leather goods have higher abandonment rates than other products. (source)
- 60% of merchants don’t know why consumers are abandoning their carts. They don’t have access to the analytics they need to pinpoint the problem, let alone solve it. (source)
- Nearly four out of ten mobile users abandon their carts because of issues entering checkout details. Mobile users matter, too, so Bolt’s one-click checkout is optimized for users on all devices. (source)
- December is the month with the most abandoned carts, and it’s easy to understand why. Holiday sales and significant competition from retailers give people more reasons to compare-shop. (source)
- Retargeting ads can send as many as 26% of users back to your site after abandoning their carts. But make sure you’ve made some improvements to your checkout process first. (source)
- If you personalize retargeting ads, you can see a return on investment (ROI) of as much as 1300%. (source)
- 17% of shoppers will abandon their carts if they can’t calculate the price in their local currency. They’re concerned about how much import taxes and fees will add to the total cost. With Bolt, you can localize your checkout for international shoppers, so you don’t lose those shoppers. (source)
- If your site doesn’t look trustworthy, 17% of shoppers will leave. Considering almost 1.4 million people were victims of identity theft in 2020, it’s essential to take steps to secure your site. If you’re looking to convert shoppers, let shoppers know it’s a safe place to do business. (source)
- 7% percent of shoppers will ditch their carts because you didn’t offer their preferred payment method. (source)
- Giving consumers the option to buy now and pay later makes a big difference in order completion. Buy Now, Pay Later (BNPL) services increased by 215% in 2021. (source)
- Nearly 20% of all users will abandon their cart because delivery options are too slow. Amazon has spoiled us all! (source)
- One of every ten checkouts is abandoned because the customer isn’t happy with the returns process. Make sure your shipping, return, and refund policies are clear and straightforward. Posting a few icons and blurbs to clarify the process are good ways to boost consumer confidence. (source)
- Don’t forget about cart recovery emails. They have an average open rate of 45%, compared to a little over 18% for general emails. Neglecting these email campaigns means leaving money on the table. (source)
- If a cart recovery email is sent three hours after a consumer abandons a cart, the average open rate is 40% and the click-through rate is 20%. (source)
- The average click-through rate for cart abandonment emails is around 8.76%. This number has remained relatively unchanged since 2016. (source)
- Nine out of every ten shopping carts are abandoned on the weekend. Although shoppers have more time to shop on weekends, they prefer to go in-store whenever possible. (source)
- Around 40% of users put items in their cart with no intention of buying them. They use the cart as temporary storage or wish list before making their final purchase decision. (source)
- Americans purchase just 58% of what they put in their cart. (source)
- If your checkout process takes more than 30 seconds, shoppers will likely leave before completing the purchase. (source)
How can you use these statistics to improve your business?
You can’t improve what you don’t know. So, in addition to knowing your average cart abandonment rate, you need benchmarks to measure your performance.
We share these cart abandonment statistics to cut the curtain on what’s working for other merchants and where you may fall short. That’s the first step in optimizing your customer journey and improving conversion rates.
How can you apply the information you’ve gained here?
- Track your average cart abandonment rate weekly.
- Study the statistics above to find areas for improvement in your business.
- Use relevant statistics to set benchmarks and goals to improve your results.
- Develop campaigns and tests to reduce your cart abandonment rate.
- Adopt a culture of optimization. There’s always room for improvement. Don’t treat this as a one-and-done project.
What does this mean for your online store?
These industry statistics uncover a deeper, more troubling problem for all merchants: Consumers are unhappy with the standard online checkout experience. It’s often lengthy, poorly designed, and cumbersome to navigate.
Meanwhile, new technologies in email marketing, mobile responsiveness, AI, and cross-merchant shopper networks are reshaping how we think about online commerce.
It’s time for the checkout process to catch up with technology. That’s why Bolt is proud to offer seamless one-click checkout. Bolt’s optimized checkout experience works with popular ecommerce platforms like WooCommerce, Adobe, Volusion, BigCommerce, and more.
Our checkout process also reduces cart abandonment by integrating with top payment processors like Stripe, Authorize.net, and WorldPay, and alternative payment options like PayPal, Klarna, AfterPay, Affirm, AmazonPay, and ApplePay.
Offering many payment options lowers your average cart abandonment rate by creating a better user experience. With Bolt, you can create an optimized checkout process for your business and customers.