The Payment Page: Best Practices for Ecommerce Websites
When it comes to ecommerce, the payment page is one of the most important pages on the website. This is where customers will complete their purchase. It’s essential to make sure the payment process is as smooth and stress-free as possible.
To help you create a payment page that exceeds your customers’ expectations, here are some best practices to follow.
1. Use a trusted payment processor
Security is key when it comes to payments. Make sure you use a payment processor that is reputable and has a good track record. This will help ensure that your customers’ data is safe and secure.
Companies like Bolt offer payment integrations that work for companies of all sizes. You can use Bolt as your secure payment processor or keep your existing one through a simple payment gateway integration.
2. Keep the process simple
The payment process should be as simple and straightforward as possible. Don’t ask your customers to fill out unnecessary information or go through a complicated process. Keep things simple and easy to understand.
For example, if you’re trying to buy something on the average store, you’ll likely have to fill out at least 10 different forms with your name, address, billing information and payment information. It’s no wonder that 70% of online shoppers abandon their shopping carts.
Lean toward solutions like one-click checkout. This allows shoppers to have a secure, delightful purchasing experience. This gives merchants a higher conversion rate and, ultimately, higher revenue.
3. Use an SSL certificate
An SSL certificate is essential for any ecommerce website. It helps ensure that customer data is encrypted and secure, which builds trust and reassures customers that their information is safe.
Security is important to your online shoppers. A recent survey found security was one of the most important factors in the checkout experience. Having proof points like an SSL certificate go a long way toward addressing shoppers’ concerns.
4. Make sure the page loads quickly
Nobody likes waiting around for your payment page to load. Make sure your payment page loads quickly so customers don’t have to wait long to complete their purchase.
Making your entire website faster will have major benefits. Along with improved conversion rates, a faster website can lead to better ecommerce SEO.
5. Test the page thoroughly
Before launching your payment page, make sure you test it thoroughly to ensure there are no glitches or problems. Nothing is more frustrating than encountering errors while trying to make a purchase!