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Bolt News
Know Your Customers From Hello: How Shopper Recognition Can Optimize Performance Marketing
Apr 3, 2024
Kal Raman
President
Acquiring new customers remains one of the biggest costs in retail. Brands invest billions driving shoppers to their sites via advertising, influencers, affiliates, and other paid media. Yet the hard truth is that much of this traffic—over 95 percent in some channels—fails to convert once arriving on site.
Bolt News
Bolt's Enterprise Evolution, Two Years In
Feb 28, 2024
Maju Kuruvilla
CEO
We have adapted, innovated, and executed with a speed that showcases our dedication to our mission. The best indicator: our competitors are now following in our footsteps.
Product Updates
Optimize Your Conversion Funnel with Bolt Checkout Everywhere
Feb 13, 2024
Tamara Ranahan
Product Marketing Director
Imagine scrolling through Instagram, mesmerized by the perfect green sweatshirt. One tap—that's all it takes to own your favorite new top. No website detours, no endless form-filling, just pure one-click magic. Bolt Checkout Everywhere allows retailers to bring customers into pre-populated, checkout-ready pages seamlessly—from social platforms to QR codes and store displays.
Guides
2024 Ecommerce Priorities and Predictions
Jan 7, 2024
Bolt Team
The presents have all been opened, the last crumbs of cookie have been eaten, and that “best-of” countdown is just about wrapped. Yep, another holiday shopping sprint is in the books!
Industry
All You Need To Know About Gen Z Payment Preferences: One-Click Checkout, BNPL, and More
Nov 30, 2023
Guillaume Deschamps
Digital Marketer
Generation Z is a tech-savvy audience segment who are seeking convenient payment methods with built-in seamless experiences. This generation can’t remember a time without the internet, and tech plays a big role in the average Gen Zers’ everyday life—including how they shop. With that, they are demanding better payment options that are flexible and frictionless. Understanding and meeting their demands for convenient, frictionless payment experiences can significantly impact your ability to engage this tech savvy demographic. So, are you effectively embracing Gen Z expectations around payments?
Industry
Retail's $800 Billion Returns Scourge
Nov 30, 2023
Kal Raman
President
Returns have ballooned into a retail scourge bleeding companies of billions in profits and loyalty. Yet, this spiraling issue remains trapped in a strategic blind spot. Despite the data, returns remain challenging to solve and retailers are short on solutions. That has to change.
Product Updates
Bolt launches Passkey Authentication—enabling a faster and more secure login experience before the holidays
Nov 16, 2023
Chelsea Gomatam
Associate Director, Product Marketing
Bolt is launching Passkey Authentication—making it even easier for customers to log in and checkout. Passkeys allow shoppers to log in to sites without having to enter a password. Instead, passkeys utilize device-specific methods of verification including PIN, Touch ID, and Face ID.
Bolt News
Digitally Focused Retailers Saks OFF 5TH, Shinola, Filson, Lafayette 148, and Toys“R”Us Launch With Bolt To Supercharge Online Shopping
Nov 16, 2023
Bolt Team
Bolt announced today that it has launched with Saks OFF 5TH, Shinola, Filson, Lafayette 148, and Toys“R”Us to automatically recognize more shoppers, increase conversion, and boost store account registrations—and most critically—drive repeat purchases and build meaningful, lifetime relationships with their customers.
Industry
Why passkeys will make traditional passwords obsolete
Nov 8, 2023
Chelsea Gomatam
Associate Director, Product Marketing
Since shoppers are too often forced to create separate store accounts wherever they shop, they’re left to either reuse passwords to make their credentials easy to remember or create unique passwords to improve security but are easy to forget. Passwordless authentication via passkeys allow shoppers to log in to sites without having to enter a password. Instead, passkeys utilize…
Product Updates
How Bolt Is Making It (Even) Easier For Shoppers to Purchase At the Point of Inspiration
Oct 31, 2023
Tamara Ranahan
Product Marketing Director
Our no-code integrations work with any cart platform to automatically activate the “Buy Now” call-to-action on Google. We’re trying to simplify matters on both ends: Shoppers shouldn’t have to face headaches checking out; merchants shouldn’t face headaches integrating the latest checkout tools.
Industry
Before the Future, Fix the Present: Why Retailers Need to Focus on Conversion First
Oct 12, 2023
Maju Kuruvilla
CEO
The potential to revolutionize shopping experiences and reshape retail captivates our imagination. But trailblazing innovation, while important, should co-exist with fixing existing inefficiencies begging for solutions now.
Industry
How Retailers Can Avoid a Pricing “Race to the Bottom” This Holiday Shopping Season
Oct 11, 2023
Kal Raman
President
The 2023 holiday shopping season promises to look different than what retailers have seen in recent years. There won’t be the supply chain issues that triggered early discounting and scarcity panic in the past two years. Yet even with fully stocked inventories, retailers will still face consumer reluctance to purchase because of economic uncertainty.
Industry
What retailers must do today to get ready for Code Freeze and holiday-proof their businesses
Aug 31, 2023
Shilpi Narang
Chief Customer Officer
The world of online shopping is constantly evolving, and understanding consumer behavior is crucial for businesses to thrive in this dynamic landscape. Bolt's recent Holiday Shopping Report goes deep into the trends and insights shaping the ecommerce industry. In examining the holiday shopping landscape, we uncover three pivotal takeaways that highlight the changing preferences and expectations of modern shoppers. From enhanced personalization to seamless checkout experiences, read on to explore the key insights that can help businesses adapt and succeed.
Bolt News
Ensure Checkout Performance with Ongoing Experimentation
Aug 10, 2023
Chelsea Gomatam
Associate Director, Product Marketing
Building the best checkout experience doesn’t end once it’s live on your site. From evolving shopper preferences to new technology, offering a best-in-class checkout requires constant testing and iteration.