During the pandemic, shoppers became much more aware of their choices. The brand loyalty shift is challenging retailers to build loyalty programs that will increase the lifetime value of customers, boost engagement, and drive repeat purchases. In 2022, loyalty programs will be a critical instrument for brands to build deeper, long-lasting relationships with shoppers.

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Why innovative and creative loyalty and reward programs are vital for engagement
What types of loyalty and rewards programs shoppers are engaging with the most
How you can compete with behemoths like Amazon using universal loyalty programs